Expression & Pride
Shauna Keogh creator of 5428 Apparel has always found comfort in being able to express her sexuality through her clothing. For the line 5428 apparel creating something that people can relate to and wear on an everyday basis was fundamental. Having a line of clothing that has a small branded logo (5428) is a subtle but strong message to feel connected and included within the LGBT community. It’s gives the opportunity to showcase identity and to wear your sexuality with pride. Set your own trends.
Identity & Inclusion
Clothing often becomes such a big part of people's identity whether that’s wearing a jersey, wearing a shirt with your favourite band or a fashion label people identify with clothing. For me, how I dress is part of my sexual identity and I'm extremely proud of that.